In Create, tap Add details to open the full brief. Every field is optional.
Audience: who this is for.
Goal: what readers should think or do.
Key points: one per line, covered in order.
Tone: Professional, Conversational, Friendly, Bold, Inspiring, Witty or Educational.
Length: Short, Standard or Long.
Call to action: what you want readers to do next.
Learn from your best posts
Once you have published pieces with results logged, Learn from my best posts appears. Turn it on and Studio writes in the style of your top three published pieces, preferring the same format.
Use brand kit
Use brand kit is on by default. If your brand kit is empty, Studio shows a reminder to set it up.
Reuse a brief
Tap Save as template after generating to keep this format and brief for next time.