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Which Studio tool should I use?

A quick guide to picking the right tool for what you want to make.

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Written by Tosin Hammed
  • A post, thread, article, newsletter, email, caption or script: Create.

  • The same piece for several channels: Repurpose.

  • Something to write about: Ideas, or Plan with AI in Plans for a dated schedule.

  • A photo-style or illustrated image: Studio, Image. Start with Auto and a style.

  • An image with readable words in it: Studio with the Typography model, or the Designer for exact text.

  • A thumbnail, quote post or announcement graphic: Designer.

  • A change to an existing image: Studio, Edit.

  • A product cut-out: Remove background.

  • A bigger, sharper image: Upscale 2×.

  • A square photo as a wide banner or tall story: Extend to fit with AI.

  • A short video from a prompt: Studio, Video (paid plans).

  • A captioned Reel from your own images or clips: Videos. Free.

  • Clips from a talk or interview video: Find clips in a long video.

  • Notes and clips from a full podcast episode: Podcasts (paid plans).

  • A narrated video: Videos with a voice-over (paid plans).

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