Each format follows the habits of its platform, from hooks to hashtags. In Create, the format cards use a short name, shown here in brackets.
LinkedIn post (LinkedIn): a professional post with a strong opening line.
X thread (Thread): a numbered thread of short posts, each under 270 characters.
Blog article (Article): a structured article with headings.
Newsletter: an issue for your subscribers.
Email: a focused marketing or outreach email, with a subject line.
Video script (Script): a spoken script for short or long video, with visual directions in square brackets.
Instagram caption (Caption): a caption that stops the scroll, with hashtags.
YouTube description (YouTube): a searchable description with a chapters list.
Podcast show notes (Show notes): summary, chapters and takeaways for an episode.
Repurpose, Ideas and the New template window use the full names.
Length
In Create, tap Add details, then under Length choose Short, Standard or Long. Each shows the approximate word count for the format you picked. For example, a LinkedIn post is about 80, 180 or 300 words.