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Posting rules for each network

Character limits, how many files each network takes, and which need an image or video.

T
Written by Tosin Hammed

The Publish window checks each post against its network's rules before you schedule it.

Text limits

  • X: 280 characters per post

  • Threads and Pinterest: 500

  • Instagram and TikTok: 2,200

  • LinkedIn: 3,000

  • Telegram: 4,096

  • YouTube: 5,000

  • Facebook: 63,206

  • WhatsApp: 65,536

Media

  • Instagram and Pinterest need an image.

  • TikTok and YouTube need a video.

  • Files per post: X up to 4, LinkedIn up to 9, TikTok, YouTube and Pinterest 1, the others up to 10.

X threads

For an X thread piece, each paragraph becomes one post in the thread, and each must be 280 characters or fewer.

Scheduling

Pick a time in the future, up to a year ahead.

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